RESUME

Name : MAKIKO FUKUSHIMA
Address : 22 Roberts Street, Camperdown, NSW 2050
Phone & Fax : (02) 9557 4669
Date of birth: 9 May 19** (** years)
Sex : Female
Nationality: Japanese
Visa status: Permanent residential visa (Independent)

Japan Australia Network Pty,. Ltd. is an organisation which
supplies various programs to people of all ages, particularly students who wish to experience a different culture. These programs include "High school Students Exchange Program" for high school students wishing to study abroad for one year, "Japanese Assistant Teacher Program" which supplies Australian schools with volunteer native Japanese as assistant teachers, University and High school exchanges to Japan, as well as long and short term exchanges for both young Japanese and Australians.
Established in 19**, the company currently has * full-time employees in the head office in Sydney and * full-time employees in the Japanese liaison office as well as a number of part-time employees.
As the Program Co-ordinator, I develop and co-ordinate cross-cultural programs on the Japanese side which involve administrative jobs with computer literacy in both languages as such utilising my bilingual skills, planning advertising and marketing strategies. In addition, a major role of my position is consulting and counselling participants of our programs.

Calbee Foods Co., Ltd. manufactures and sells confectioneries. Established in 1949, the company is capitalised at 220 million yen and has approximately 1,500 employees at present. I was able to improve my skills in many fields, especially in advertising and marketing by working at Calbee Foods Co,. Ltd. through being involved in the following activities:


Mar 1991 to Mar '92 Product Manager, First Product Planning Division
As Product Manager, I have overall responsibilities for Calbee's snacks except it's potato chips, covering Product Development, Advertising, Sales Promotion and Marketing Budget Control. I successfully launched "Shrimp Chips (Kappa Ebisen) with Wasabi Flavour" in 1994 whose sales were over A$100 million within the year.
Main Product covered:"Maccha (Green tea) Snack", "Pasta Snack", "Pumpkin Snack" and "Sapporo Potato".
April 1990 to Feb '91 Marketing Division
During this period, my marketing experience covered Planning, Analysis, Product Development, Consumer Field Survey, Concept-making, Product Test, Advertising and Sales Promotion.
Product covered: "Pasta Snack , "Rice Snack", "Apple Snack", "Potato Soup", "Green Snack" and "Cheese Snack".
May 1989 to March 1990 Advertising Division
I was originally employed by the company as a member of staff within the marketing department. During this period, I was involved in the following marketing activities:
Product Development, Concept-making, Package, Marketing Research and Consumer Field Survey(GI, HUT) of "Apple Snack", "Shrimp Chips", "Green Snack", "Squid Snack", "Sapporo Potato", "Rice Snack" and "Pasta Snack".

Saison Marketing Information Service Co,. Ltd. is a market research and system consulting company. Established in 1969, the company is capitalized at 40 million yen and has approximately 75 employees at present.
Upon graduation from university, I was employed by the company and worked as a researcher. Here I was trained for 1 year in regard to developing special skills of marketing research.
My main clients were: Ajinomoto, Ajinomoto Danone, Ajinomoto General Foods, Nestle, Snow Brand Milk Products, Nakano Vinegar, Lotte, Kagome, Kao, Lion, Johnson, Kanebo, Pola Cosmetics and Seibu Department Store.

CASUAL WORK
Aug 1995 - Present: Reporter for Radio Broadcasting, TOKYO-FM, Japan
Oct 1994 - Jan '95: Freelance Marketing Reporter, Japan
Sep 1986 - Dec '86: Clerk, Nippon Telephone and Telecommunication, Japan
April 1983 - Mar '87: Private Tutor for school students, Japan

• Excellent Marketing skills
  
• Good Managing skills in a small team
  
• Good counselling and problem-solving skills
  
• Prominent oral and written Japanese communication skills
  
• Good organisational skills
  
• Deeply understanding Australian and Japanese culture
  
• Computer literate: IBM Microsoft Word and Excel in bilingual environment
  
• Fluent in spoken English, competent in written English
  
• Competent typist (50 words in Japanese, 40 words per minute in English)
  

Following my suggestion that staff should study abroad in order to learn English and another way of thinking during joining Calbee Foods Co., Ltd., the company allowed me this opportunity.
After the completion of "Business English Course" and "Upper Advanced Course", I marked 6.5 in IELTS.